Hi! I'm Esmée Jelijs, graphic designer, based in Arnhem, The Netherlands.
Exploring my position as a designer and have an interest in photography.
Feel free to say hello
Graduation Show Backwards
Internship at Catalogtree
Minor Design Research, led by Vinca Kruk and Hendrik-Jan Grievink
January 2014 — 2017
BA Graphic Design, ArtEZ Arnhem
Minor Creative Entrepreneurship
Powered by graphic design studio Sinds 1416, Arnhem
2011 — January 2014
BA Graphic Design, ArtEZ Zwolle
A technique that is commonly used to ensure safety and to track crime is the surveillance camera. Worldwide, millions of surveillance cameras are used to monitor homes, buildings and other objects. The surveillance cameras are often not or poorly protected, so the owners can easily be spied on by malicious, and therefore also by me. In that way I observed a store that caught my interest because of safety procedures for a few months. It became a one-sided relationship between the staff and me. I gathered information and footage which has developed into a video installation. 2017
Form follows failure
My thesis focuses on work in which the designer creates a system which has a set of rules. With the set of rules the design is being made. Also, the designer makes use of a collaborative process by outsourcing his project to participants (co-creation). Side note: Studio Moniker is a prime example.
My thesis is being shaped into a website which functions as the system. Readers require to perform certain actions in order to make use of my website, and read my thesis. They can’t change the text on the website, however the reader does have control. 2017
Redesign article Bas van Lier at Items
It is a 16-paged redesign of “Nieuwe helderheid, Nieuwe identiteit voor culturele instituten” written by Bas van Lier, published in Items. The cultural sector is communicating with a new visual language, which is called the new clarity. My notes after reading the text: (1) “Black on white in sans serif capitals without further hodgepodge.” (2) Geometric shapes (3) Often an active element (4) Solid typography (5) Minimalistic (6) Frameworks and patterns (7) Dynamic (8) “Moscovisch kristal”: a basic grid o tens of forms, which together create a dynamic and simultaneously completely unambiguous identity.
With this in mind I created a dynamic grid to place the images in. (2,3,6,7,8) A clear line makes a reference from the text to the image. (3) I used solid typography: bold Interstate, and black on white in sans serif (1,4) I only used one font size and I underlined the titles and reviewers to create hierarchy. (5) 2014
Hypergraphy is an artistic practice developed by the Lettrist avant-garde in the 1950’s. They defined it as “introducing into alphabetic writing not only the art of painting, but the graphics of all people or social categories past and present, as well as the graphics or anti-graphics of every individual imagination”. We are exemplifying uses of signs and letters that goes beyond writing.
Hyphen is made in collaboration with Lieke de Blank and Jennifer Scheffer. It is a hypergraphy of the neighbourhood Alteveer-Cranenvelt, Arnhem. Workshop from Paul Gangloff & Our Polite Society. 2014
The handout for the exhibition Beyond Writing is inspired by, and related to, the workshop hypergraphy 'Hyphen'. 2015
No Fly Zones
A video installation with prints showing three no fly zones, each with different and interesting reasons. 2015
Redesign online journal Tijdschrift voor Mediageschiedenis
A new design of Tijdschrift voor Mediageschiedenis, which is an online journal that publishes scientific research on media and their history. The articles form the basis. The focus of my elaborations was on readability. In the form of a printed magazine, the order of the articles is fixed, with that idea I wanted to play, also with the idea of a cover. Current website: Tijdschrift voor Mediageschiedenis. 2016
A research about the persuasive technology behind the 'bonuskaart'.
FBR, Facebook Report
In daily life, people make judgements about each other all the time, but on social media this doesn’t seem to be the case. What to do with annoying behaviour by other Facebook users?
With the Facebook Report I created, I confront people with their online behaviour in a formal and objective way. I do this by assessing their behaviour in quantitative terms like the amount and the nature of the shared content, the amount of generated likes and so on. Too many selfies? That means extra penalty points for you!
To be able to assess someone I created a identity for myself, guidelines and a manual. As a last step I brought the project back online, so people could download the report and try it themselfs with the guidelines and the manual.
The project is publicated in Template Culture book. 2014
Catalogus about ten inspirational designers. The catalogus shows underlying connections between the designers. 2016
Dus ik ben
Two posters for the symposium Dus ik ben. 2013
A Day of Noise
40 minutes to create a poster for a lecture called A Day of Noise. On the background some loud, heavy music. The result is a black-white version and a white-black version, so I could also make a digital poster (gif) with it. 2014
I studied on the ten most popular designer handbags, because a designer bag is in my eyes a symbol of status and aspiration. I wanted to deconstruct the brands, and abstracted the designer bags by only comparing the sizes. By seeing the size as an ingredient I collected more ingredients which where comparable: colors, (sewing or logo) patterns and materials. All together I present them as an index on canvas bags. The canvas bag is already an existing standard (and affordable for everyone).
The underlaying story is that there is no copyright in the fashion industry, what means that there is a big counterfeit markert behind it. The only thing that can’t be copied is the actual trademark label within that piece of apparel. So brands claim everything with the name, but showing them in this way the brands become exchangeable for each other.
On the left you see three out of the ten bags. 2014
Posters and content for social media. 2016/2017
Showing a small selection. Contains fashion photography, weddings and free work.
Commercial of 5 seconds for IKEA. 2013
The Informant →
Redesign article Bas van Lier at Items →
Beyond writing →
No Fly Zones →
Redesign online journal Tijdschrift voor Mediageschiedenis →
Persuasive Technology 'bonuskaart' →
Facebook Report →
Dus ik ben →
A Day of Noise →
Index Bags →
Albert Heijn →